What we do

Industrial Design

Products that are designed for manufacturing and optimal user experience. Packaging that enhances the buying experience and minimizes environmental impact. I’ve worked with companies of all sizes, and dealt with local and off-shore manufacturing. I can offer creative, non-biased solutions to design and production challenges.

Retail Design

The way we shop has changed, and will continue to change. A retail space is where a brand becomes a physical experience and will directly affect brand perception; with two decades of experience in branded environment and consumer experience design, I know retail!

Package Design

We live in an age where a lot more thought needs to be put into how we package our goods. I work towards designing packages that leave as little environmental impact as possible on the planet, while still fulfilling the needs of each specific product, and quite often reducing carton size, and freight costs.

Store Signage and Graphics

A big part of store design is the graphic element, and more use of graphics in the space can often mean a lower cost store build. I create cohesive in-store signage, way-finding, and graphics that build on the brand, and the consumer experience.

Architectural Design

Whether it’s a retail exterior, custom pylon sign, a modern home addition, or an accessory dwelling unit, it’s in scope of work I do. I’m happy to discuss your project be it commercial or residential.


People don’t typically notice great way-finding but they certainly notice when it’s bad. It’s a lot more than just signs, it’s a mix of industrial design, graphic design, and strategy. Knowing what people will need to know and putting it at the right place, and at the right scale.

Latest Posts

Retailers, let’s talk vanilla shell and planning.

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The vanilla shell is a term that is used to describe an empty retail space that is ready to receive brand specific finishes. The level of finish within the industry varies but it should always be a space that doesn’t need extensive rework…

Reduce Risk

Exploring new ideas and creating new products is a lot of fun…as long as no one is worried about going broke because of it. One of the many challenges companies face is when to venture into new territory and when to play it safe at the risk…

Outsource when you need to

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It’s been well over a decade since I’ve had a paid salary job with benefits. When I left a permanent full-time job to take a contract gig at a design firm I didn’t know it would be the start of a long, interesting, and formative journey.…

Why hire an independent designer or firm?

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Why hire an independent designer or design firm? In short, because they look after your direct needs the best while offering greater levels of flexibility and interdisciplinary talent. The longer answer to that question is that a designer makes…

Why I chose to do a kickstarter campaign

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If you have an idea, there are a lot of ways to get a product to market, typically though there is a process which those who have done it before follow. The design process nets numerous prototypes. Those prototypes allow for testing and help…

Kickstarter success…now let’s get to work!

STAN, the first of many ideas to come out of THE DESIGN INDUSTRY was a success on Kickstarter and now the real work begins! I'd like to thank backers like George Paravantes, Sławek Wolski, Orbit Cases, Toni Ross, Vilijam Rigo, Blazing Works,…

Some of the work

What my clients say

Paul’s a rock star!

I spit my coffee out all over my keyboard when I read your email.

Do you want my job?

Paul demonstrated a profound understanding of our business needs and how to best reflect them in the design.