What do we do?!
Many people ask what industrial design is…long story short; it’s product design with the understanding of how it will be made. What products? All of them. Then why isn’t it called Everything Design then? I don’t know ok?! I just do the work.
The way we shop has changed, and will continue to change. A retail space is where a brand becomes a physical experience and will directly affect brand perception, with almost two decades of experience in branded environment design, I know retail!
This is something I have strong feelings about; we live in an age where a lot more thought needs to be put into how we package our goods. I work towards designing packages that leave as little environmental impact as possible on the planet, while still fulfilling the requirements of each specific product.
Retail store exterior? Fancy pylon sign? Cool addition to your mid-century home? Yes please, these are some of my favourite things. I am very familiar with construction methods, building systems, building code and bylaws.
People don’t typically notice great way-finding but they certainly notice when it’s bad. It’s a lot more than just signs, it’s a mix of industrial design, graphic design, and strategy. Knowing what people will need to know and putting it at the right place, and at the right scale.