Good Design is Good Business

My name is Paul and I am an Industrial Designer. THE DESIGN INDUSTRY is the company I formed over a 15+ year period designing products, packaging, way-finding, and complete retail stores. I have done work a range of clients from start-ups to multi-billion dollar corporations; I love the variety my career allows, supporting new business ventures one day, being the hired gun for a design firm the next, it’s always interesting.

look at design as a holistic process, it cannot be done in isolation to attain the best result; products that are well thought out from concept to production, retail spaces that are engaging and on brand, there are so many factors to consider.

THE DESIGN INDUSTRY is located in the growing city of Guelph and provides Industrial Design and Retail Design service to Southern Ontario…although I will travel for a really juicy project.

What I can do for you

Whether you have a product idea you’re looking to develop, or you’re a retailer looking to get experience on your side without the fuss of a large agency, I get it done.


• Design strategy and brand development putting consumer needs first.
• Conscious of environmental and human factors and how they relate to the process.
• Finding efficiency and cost savings through systematization.
• Leading and managing interdisciplinary teams.
• Extensive knowledge of construction methods and documentation.
• Experience in permitting and construction phases.
• High-level creative / conceptual design (product and architectural/retail).
• Management of projects and outside consultants, vendors, and contractors.
• Drawing and design detailing (product and architectural/retail).
• Writing tenders, proposals, and contract documents.
• Design audits and value engineering (architectural/retail).
• Managing construction and fixture tenders (architectural/retail).
• Site survey (architectural/retail).
• Package design (product).
• Product design and procurement for manufacturing.
• Detailing for manufacturing; millwork, metal, injection moulding, vac-forming, etc.
• Advanced understanding of the design and manufacturing process.
• Thinking outside the box…or inside if need be.