Good Design is Good Business
Hello! My name is Paul and I am founder of THE DESIGN INDUSTRY, your partner in creating award winning, exceptional experiences for your customers. A twenty+ year career working with some of the worlds biggest brands has given me the insight and knowledge to see what is often overlooked, but when applied, gives my clients the edge over their competitors.
We do retail design, product design, package design, and graphics, that not only build physical experiences, but also the brand. That’s how value is created, when you get more back, then you spent.
I have an extensive network of top Canadian talent, so I am able to assemble a senior level team that are best suited to your specific project. This method allows THE DESIGN INDUSTRY to provide the optimal service level and outcome, without the big agency fuss or expense. As a client, you will always be dealing directly with myself, or a project design lead, never through an account manager.
THE DESIGN INDUSTRY is located in the City of Guelph and provides Industrial Design and Retail Design service to Southern Ontario…although I will travel for a really juicy project.
Services (extended list)
- CX Audit, what “turn-offs” to customers see that is damaging your brand?
- High-level creative / conceptual design.
- Space planning (office, dental, medical)
- Event design.
- Store merchandising.
- Store graphics.
- Retail fixture design.
- Writing tenders, proposals, and contract documents.
- Design audits and value engineering (architectural/retail).
- Site survey (architectural/retail).
- Design for efficiency and cost savings through systematization.
- Management of projects and outside consultants, vendors, and contractors.
- Managing construction and fixture tenders (architectural/retail).
- Package design (physical design and graphics).
- Product design and procurement for manufacturing.
- Design & detailing for manufacturing; millwork, metal, injection moulding, vac-forming, etc.

