WOODS

The Woods brand has a lot more history than most people know. Most Canadians likely think Woods is a Canadian Tire (CTC) house brand, but actually, it’s a brand that was purchased by CTC and has a very long and proud history of making products for the most extreme Canadian conditions. When Woods decided to make the venture back into higher end apparel and get out of the CTC retail space, I had the opportunity to design the fixtures and environment for a store-in-store roll-out, starting with SportChek, with the goal of eventually expanding to retailers outside of the CTC umbrella.

Using oiled wood, raw looking steel, and built-in LED graphics and lighting makes the fixture set stand out in the retail space while creating a branded area of their own within the store.