MOBILICTY

Mobilicity was one of the new carriers in Canada so it was a fresh clean slate to work with. As design lead while working with DMD, I was able to take the project through initial brain storming, creative, tenders and rollout. The challenges with the project were a tight time line, and a tighter build budget. The end result was a scalable store program that fit their business model perfectly. The launch of the first 40 GTA stores was a success and DMD followed up with 100+ stores across Canada. I laid out every single one!