PRICESMART FOODS

Pattison Food Group’s Pricesmart Foods, an established West coast grocery brand needed a rebrand and refresh to help differentiate it among it’s peers. Rodmell & Co was tapped to take on the work, and I was brought in to lead all environmental design; from initial concept for consumer experience, to VR walk-though models, to construction drawings for all new custom finishes, fixtures, and design elements.

I worked with the internal Pattison team, their architect of record, and their engineering firms to develop new standards for features and lighting throughout the space. Rodmell’s incredible graphics team developed all the branded graphic elements seen throughout the concept, and produced production art and templates.

The project spanned over several years and both a new flagship and a renovated existing store are set to open in 2024.

Below: Concept renderings, followed by construction, and final images.

Below is a view of the exterior of the building shortly after possession – August 2022

Below is a view looking towards the Customer Service and Floral counters with the cafe space beyond – August 2022

Below is where the HMR prepared food department will be, the low ceiling condition was a design challenge – August 2022

Grand Opening at Lougheed City – January 2024