BOMBAY FRANKIE’S

Eat Up Canada is the company that brought Fire House Subs into Canada and they partnered with Rodmell & Co to develop a new brand based around the legendary Chef. Vikram Vij, called Bombay Frankies. Rodmell brought me in to execute the environmental design while they developed branding and graphics for the space.

This project was designed in a way that it was flexible and could be easily rolled out to additional locations across the country. The first location, in Newmarket, smashed it, looking virtually exactly like the concept, and the food is a massive hit!