What do we do?!


We are passionate about Industrial design. Creating unique design solutions are how we prefer to spend the day. Design is the foundation of almost every venture be it a product, a brand, an architectural space, or a logo. Good design makes good business.


There are a lot of great ideas but getting it out of your head and into the real world is where most people get stuck. We have a huge range of experience in design and manufacturing to help your idea get real. We can develop an idea from concept to production. Have something you want to bring to market? Let's talk!

Manage Production

Independent designers who don't have a factory they are trying to keep busy are the best people to assist you, allowing you to get unbiased and uninfluenced design for production methods that are right for you. We work with many manufacturers local and overseas and will seek out the best one for your project.

Process and Value Engineering

Whether you're just starting your project or you're already in production, there are a lot of efficiencies that can be found that can save money or improve the product. We can help!

A Little About Us

THE DESIGN INDUSTRY was started by Industrial Designer Paul Hanusiak (Professional board member of ACIDO since 2007) after more than a decade designing products and complete retail stores for many of North America's largest retailers. The purpose of this firm is to be able to slow down and really look at the design process holistically and consider all the outcomes to form a great product; products that are well thought out from concept to production, where the end result is one that everyone involved can be proud of. Most importantly we never stop learning and trying new things.

Being located in the historic (and quickly growing) city of Guelph makes THE DESIGN INDUSTRY one of the only firms outside of the Greater Toronto Area to provide Industrial Design service to Southern Ontario.

Paul's a rock star. Lindsay Cook, JOE FRESH
I spit my coffee out all over my keyboard when I read your email.Tina Mazza, Mobilicity
Do you want my job? David Milne, DMD Retail Design
I like working with people I would have a coffee or a beer with. Me, in general